Press Release

PUBLISHED Jan 9, 2023

Synchronized appoints media executive Sue Mitchell, VP of business development & customer success Europe

Synchronized appoints media executive Sue Mitchell, VP of business development & customer success Europe
Today, Synchronized TV made an exciting announcement - the appointment of media expert Sue Mitchell as their new VP Business Development & Customer Success Europe.

This highly regarded industry leader has been brought on board to help steer the company on its sales strategy and business development path towards dynamic growth across the continent.

An evangelist for Synchronized TV's Smart In-Video Insight Platform, Sue Mitchell expressed her enthusiasm towards the innovative solution:

“The platform automates mundane media processes such as thumbnail creation, ad-breaks, public figures, and content segmentation among other features, which dramatically reduces our customers' operational costs, which is so important during these challenging times.”
European content owners are already experiencing the benefits of working with Synchronized TV, whilst Sue is thrilled to join their team in harnessing this technology.

Guillaume Doret, CEO of Synchronized, proudly welcomed Sue to the team:

“With Artificial Intelligence and Machine Learning taking over the OTT market at an increasing pace, we need to construct senior teams that embody our international objectives. Sue's expertise in cloud technology supply chains, media management, multiplatform distribution, as well as her experience in providing valuable SaaS customer solutions are essential ingredients as we look forward towards a successful future.”

About Synchronized

Synchronized is the AI-powered In-Video Intelligence platform for broadcasters, OTT providers, and video content owners.

Our platform's AI engine understands video content and uses easy-to-use editorial rules to enrich it with metadata that is transformed into time-coded objects and assets, providing perfect control over the output.

This enables our clients to automate their workflows at scale while delivering rich and personalized end-user experiences and unlocking new monetization opportunities across digital platforms, maximizing the value of their video content in a digital world. With Synchronized, clients can reduce operational costs while maintaining scalability, enhance the user experience, and drive revenue growth.

Synchronized is one of the ten first companies worldwide to be awarded by Amazon Web Services AWS AI/Machine Learning Competency and to be selected as AWS Media Intelligence Global Solution launch partner. Synchronized is also Media Partner of Atos, Whip Media, Media Melon & Terravolt.

Synchronized is the winner of IABM BaM Awards® 2021 in the category Manage for its Smart-Ad Breaks service.

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