Synchronized, the European-based ‘Smart Video’ technology company, welcomes Seattle-based media industry executive Steve Sklepowich to the team to help the company establish new partnerships and growth in the US and worldwide. Steve has served in executive roles at US-based venture-backed startups, Microsoft, thePlatform (acquired by Comcast), and Apple.
“Synchronized's Smart Video platform and the mass adoption of OTT services are perfectly aligned.” said Steve Sklepowich. “Synchronized’s commitment to its customers and strategic partners such as Amazon and Atos give it a leg up in the media industry, as customers look to increase the value of their video content while reducing operational costs with turnkey AI/ML-based solutions.”.
Previously, Steve served as worldwide director of media product management at Microsoft, where he launched adaptive streaming to the media industry, the platform now packaged as Azure Media Services.
“I am delighted to welcome Steve to the team,” said Guillaume Doret – CEO of Synchronized. “With the continued growth of AI/Machine Learning applied to the OTT market, it is imperative that we build our senior management team to match our global ambitions. Steve’s track record in Technology / Media and AI product management and company strategy will be a great accelerator for us.”
For the past 10 years Steve has advised technology companies on product, category and AI strategy. Steve holds an undergraduate degree in electrical engineering from the University of Waterloo in Canada.
About Synchronized
Synchronized is an award-winning multi-service SaaS In-Video Intelligence platform that enables broadcasters, studios, OTT and FAST platforms to scale media preparation workflows that do not scale manually.
The platform combines AI-driven video understanding with configurable editorial and business rules to automatically transform video content into time-coded, actionable metadata and assets, providing precise control over downstream media workflows.
Synchronized offers a modular set of AI-powered services that clients activate according to their needs, including Smart-Ad Breaks, Smart-Thumbnails, Smart-Binge, Smart-Segmentation, and Smart-Composition—all designed to automate manual tasks while preserving editorial quality.
By automating media preparation at scale, Synchronized helps media organizations reduce operational costs, accelerate time-to-market, maintain consistent viewing quality, and unlock new monetization opportunities across an increasing number of distribution channels.
Recognized as an AI Product Leader by the industry, Synchronized is an AWS AI/Machine Learning Competency partner, an AWS Media Intelligence Global Solution launch partner, and a partner of Ortana.
Synchronized is the winner of Broadcast Tech Awards – Best AI Innovation (Workflow) 2024 and the IABM BaM Awards® 2021 for its Smart-Ad Breaks service.
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