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Press Release

PUBLISHED Nov 29, 2021

Synchronized appoints media executive Robert Cloudt as Senior Strategic advisor

Synchronized appoints media executive Robert Cloudt as Senior Strategic advisor
Synchronized appoints media executive Robert Cloudt as Senior Strategic advisor

Synchronized, the European-based ‘In-Video Intelligence’ company, welcomes Netherlands-based media industry executive Robert Cloudt to the advisory board to help Synchronized to bring global sales, strategy and business development to the next epic level. Robert has served in executive roles at Philips Smart-TV, Metrological (acquired by Comcast) and Ateliere Creative Technologies (active).

“As manual delivery of editorial tasks is no longer scalable and the size of video catalogues, distribution channels are incrementally growing there is no way to keep up with human resources manually executing these creative editorial tasks. Therefore the need of automating the creative editorial workflow becomes a must-have for every media company” said Robert Cloudt. “Synchronized In-Video Intelligence platform solutions enable scalability right within this creative editorial workflow, popular use cases are Smart-Thumbnail, Smart-AD-markers and promotional video creation, fully automated and ready to be utilized by editorial teams”.

Robert combines his 20+ years of experience to help Synchronized sales, strategy, product and business development efforts to enable global expansion as the market need is getting bigger than ever.

“I am delighted to welcome Robert to the team,” said Guillaume Doret – CEO of Synchronized. “With the continued growth of AI/Machine Learning applied to the OTT market, it is imperative that we build our senior management team to match our global ambitions. Robert’s track record in Technology / Sales / Business Development / Strategy / Media and more will be a great accelerator for us”.

About Synchronized

Synchronized is the AI-powered In-Video Intelligence platform for broadcasters, OTT providers, and video content owners.

Our platform's AI engine understands video content and uses easy-to-use editorial rules to enrich it with metadata that is transformed into time-coded objects and assets, providing perfect control over the output.

This enables our clients to automate their workflows at scale while delivering rich and personalized end-user experiences and unlocking new monetization opportunities across digital platforms, maximizing the value of their video content in a digital world. With Synchronized, clients can reduce operational costs while maintaining scalability, enhance the user experience, and drive revenue growth.

Synchronized is one of the ten first companies worldwide to be awarded by Amazon Web Services AWS AI/Machine Learning Competency and to be selected as AWS Media Intelligence Global Solution launch partner. Synchronized is also Media Partner of Atos, Whip Media, Media Melon & Terravolt.

Synchronized is the winner of IABM BaM Awards® 2021 in the category Manage for its Smart-Ad Breaks service.

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