Service automates ad placement time code finding for OTT and linear while maintaining optimal user experience.
Synchronized, the industry-leading In-Video Intelligence service provider, has extended its ongoing relationship with French commercial broadcaster TF1 with the integration of the award-winning Smart-Ad Breaks service, which automates and optimizes ad markers placements.
The Smart-Ad Breaks service enables content owners to automatically identify the optimum placement for ad breaks markers in a video, whilst maintaining content integrity and user engagement/experience.
The service, which is already in live production on MyTF1 and TF1’s linear channels, sits alongside Synchronized Smart-Thumbnails offering which automates thumbnail creation. Both services enable TF1 to automate its editorial workflow, delivering exceptional quality, cost reduction, and time efficiency.
Yves Bouillon, Deputy Director, TF1 Media Factory:
“There is clearly a need for innovative and reliable automation of these repetitive manual editorial tasks, but it is essential that the user experience is maintained. Synchronized has already helped TF1 greatly with the installation of Smart-Thumbnails, and as a natural process we are now adding Smart Ad-breaks to further automate our editorial workflows.”
Guillaume Doret, CEO, Synchronized:
“Smart Ad-breaks is a groundbreaking and efficient service that is becoming ever more relevant as the amount of ad-based content continues to grow. Ensuring that ads can be placed automatically in positions that preserve and enhance the user experience is key for scalability and ROI, as clearly recognized by our partner TF1.”
About Synchronized
Synchronized is the AI-powered In-Video Intelligence platform for broadcasters, OTT providers, and video content owners.
Our platform's AI engine understands video content and uses easy-to-use editorial rules to enrich it with metadata that is transformed into time-coded objects and assets, providing perfect control over the output.
This enables our clients to automate their workflows at scale while delivering rich and personalized end-user experiences and unlocking new monetization opportunities across digital platforms, maximizing the value of their video content in a digital world. With Synchronized, clients can reduce operational costs while maintaining scalability, enhance the user experience, and drive revenue growth.
Synchronized is one of the ten first companies worldwide to be awarded by Amazon Web Services AWS AI/Machine Learning Competency and to be selected as AWS Media Intelligence Global Solution launch partner. Synchronized is also Media Partner of Atos, Whip Media, Media Melon & Terravolt.
Synchronized is the winner of IABM BaM Awards® 2021 in the category Manage for its Smart-Ad Breaks service.
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