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PUBLISHED Mar 10, 2021

Synchronized awarded AWS Machine Learning Competency Status in Applied AI

Synchronized awarded AWS Machine Learning Competency Status in Applied AI
Synchronized, the European-based ‘Smart Video’ technology company, announced today that it has been awarded Amazon Web Services (AWS) Machine Learning Competency status in the new Applied Artificial Intelligence (Applied AI) category.

This designation recognizes that Synchronized has demonstrated deep experience and expertise in building or integrating ML/AI solutions on AWS.

AWS Partners recognized as part of the AWS AI/Machine Learning Competency expansion help customers take advantage of intelligent solutions for the business, from creating, automating, and managing end-to-end ML workflows to modernizing applications with machine intelligence.

With this program expansion, customers will be able to go beyond the current data processing and data science platform capabilities and find experienced AWS Partners who will help productionize successful models (ML Ops) and find off-the-shelf packages for their business problems (Applied AI).

Julien Simon (Global AI & ML Evangelist, AWS) said:

“Many companies are reinventing themselves using AWS ML and AI. We are delighted to welcome Synchronized as an inaugural AWS Partner in our newly expanded AWS Machine Learning Competency Program.”

“Synchronized’s innovation-focused solutions, powered and vetted by AWS, and a proven track record of helping customers, will undoubtedly help many other customers transform their business.”

Achieving the AWS AI/Machine Learning Competency in Applied AI differentiates Synchronized as an AWS Partner with deep domain expertise and proven customer success.

Guillaume Doret, Founder and CEO of Synchronized states:

Synchronized is exceptionally proud to be one of the first AWS Partners to achieve AWS Machine Learning Competency status in Applied AI. Working on top of AWS ML framework and infrastructure allows us to move very quickly and focus our engineering efforts and energy on providing machine learning turnkey solutions for media intelligence. It has enabled us to provide a hub for all in-video auto-generated metadata, assets and time-coded objects for broadcasters and OTT platforms – a unique area of differentiation.

Nicolas Lemaitre, Digital Director – TF1 Group states:

“Due to the ever-increasing size of the MYTF1 catalog, manual delivery of editorial tasks, such as the creation of thumbnails, is no longer scalable. Synchronized’s media intelligence solution and its applied artificial intelligence allow us to automate part of these tasks and enhance our premium content. We can now process bulk video content rapidly and with high quality control reducing cost and time to market.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and expertise.

About Synchronized

Synchronized is the AI-powered In-Video Intelligence platform for broadcasters, OTT providers, and video content owners.

Our platform's AI engine understands video content and uses easy-to-use editorial rules to enrich it with metadata that is transformed into time-coded objects and assets, providing perfect control over the output.

This enables our clients to automate their workflows at scale while delivering rich and personalized end-user experiences and unlocking new monetization opportunities across digital platforms, maximizing the value of their video content in a digital world. With Synchronized, clients can reduce operational costs while maintaining scalability, enhance the user experience, and drive revenue growth.

Synchronized is one of the ten first companies worldwide to be awarded by Amazon Web Services AWS AI/Machine Learning Competency and to be selected as AWS Media Intelligence Global Solution launch partner. Synchronized is also Media Partner of Atos, Whip Media, Media Melon & Terravolt.

Synchronized is the winner of IABM BaM Awards® 2021 in the category Manage for its Smart-Ad Breaks service.

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