London, UK - June 19, 2025. Ortana Media Group and Synchronized Partner to Deliver AI-Powered, Scalable Media Workflows.
Ortana Media Group is a leader in media asset management, orchestration, and automation solutions. Synchronized is an award-winning In-Video Intelligence solution designed to streamline video workflows and enhance productivity.
Together they will deliver next-generation, AI-powered workflows for media and entertainment professionals worldwide.
By integrating Synchronized’s innovative services - including Smart Ad-breaks, Smart Binge, and Smart Thumbnails with Ortana’s flagship Cubix platform, the partnership enables media organisations to automate, enrich, and optimise their video workflows end-to-end.
The combined solution brings together Ortana’s robust orchestration and automation capabilities with Synchronized’s advanced AI, empowering customers to deliver rich, personalised viewing experiences and unlock new monetisation opportunities across all digital distribution channels.
Smarter, Automated Workflows
Customers now benefit from seamless, end-to-end workflows powered by Synchronized’s award-winning AI, winner of the Broadcast Tech Best AI Innovation Award 2024. Operational and editorial teams can efficiently review, refine, and approve AI-generated outputs using Synchronized Studio® — a powerful browser-based environment, combined with Synchronized’s high-performance AI that understands both the content and context of each video, giving teams precise control over how automation is applied. Acting as the editorial control room, it enables human supervision and validation of automated processes, significantly reducing time-to-market and increasing productivity by a factor of 20x.
Innovative AI Services
Synchronized’s suite of services is now fully integrated into Cubix’s highly customisable asset management and orchestration environment. These services include:
- - Smart Ad-breaks (AI-powered ad marker detection based on narrative structure, scene boundaries, and visual/audio cues),
- - Smart Binge (automatically identifies recaps, title segments, and end credits to deliver a seamless, uninterrupted binge-watching experience),
- - Smart Thumbnails (AI-assisted selection of thumbnails, high-impact video thumbnails with configurable editorial rules).
Scalable, Flexible Deployment
With Ortana’s on-prem, cloud, or hybrid deployments and Synchronized cloud services, their joint solution enables organisations to scale operations based on their needs while leveraging the best of local and distributed cloud infrastructure.
Rapid Integration and Customisation
With over 150 API integrations and a configuration-led approach, Ortana’s Cubix platform allows rapid deployment and tailored integration of new AI-powered features, without requiring extensive custom development.
Future-Proof Innovation
The partnership combines Ortana’s proven expertise in workflow automation with Synchronized’s cutting-edge AI, underpinned by AWS infrastructure. This ensures continuous innovation, improved productivity, and a competitive edge in a rapidly evolving media landscape.
“Our mission is to provide seamless, end-to-end workflows for clients. By integrating Synchronized’s AI-powered services, we offer even greater flexibility and intelligence, streamlining media operations without sacrificing performance or creativity,” said James Gibson, CEO, Ortana Media Group.
“Combining Synchronized’s In-Video Intelligence with Ortana’s Cubix platform, we deliver a highly accurate, scalable solution for the media and entertainment industry. Together, we enable customers to unlock new efficiencies and creative possibilities,” said Vincent Demange, CRO, Synchronized.
About Ortana Media Group
Ortana Media Group is a specialist technology company delivering globally tailored solutions for data orchestration, workflow automation, and media asset management through its Cubix platform. With teams across the UK, Poland, Malaysia, and the USA, Ortana supports clients worldwide in streamlining operations, protecting assets, and enhancing productivity.
For more information, please contact:
Ortana Media Group hello@ortana.tv
Synchronized emilie.couttet@synchronized.tv
About Synchronized
Synchronized is the AI-powered In-Video Intelligence platform for broadcasters, OTT providers, and video content owners.
Our platform's AI engine understands video content and uses easy-to-use editorial rules to enrich it with metadata that is transformed into time-coded objects and assets, providing perfect control over the output.
This enables our clients to automate their workflows at scale while delivering rich and personalized end-user experiences and unlocking new monetization opportunities across digital platforms, maximizing the value of their video content in a digital world. With Synchronized, clients can reduce operational costs while maintaining scalability, enhance the user experience, and drive revenue growth.
Synchronized is one of the ten first companies worldwide to be awarded by Amazon Web Services AWS AI/Machine Learning Competency and to be selected as AWS Media Intelligence Global Solution launch partner. Synchronized is also Media Partner of Atos, Whip Media, Media Melon & Terravolt.
Synchronized is the winner of IABM BaM Awards® 2021 in the category Manage for its Smart-Ad Breaks service.
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