Maddy Keynote: A.I. a real game changer for the media industry?
From fighting fake news to monetizing old video content or globalizing audiences, artificial intelligence could completely transform the way medias operate and generate money. It was the subject of a conversation during the Maddy Keynote 2021.
Whether playing the game of go, driving cars, or learning to speak, artificial intelligence is now ubiquitous and benefits a wide range of industries. Like many others, the media sector has already been radically changed by the rise of the Internet and new technologies. Therefore, it makes all the more sense to think about what lies ahead, and there is no doubt that artificial intelligence will play an important role.
Three industry professionals gathered at the Maddy Keynote 2021 to discuss this topic. Guillaume Doret, CEO of Synchronized , Arnaud Mopin, Director of Innovation of TF1 and Jean-Philippe Poirault, Director of the Telecom, Media & Technologies market at Atos.
About Synchronized
Synchronized is an award-winning multi-service SaaS In-Video Intelligence platform that enables broadcasters, studios, OTT and FAST platforms to scale media preparation workflows that do not scale manually.
The platform combines AI-driven video understanding with configurable editorial and business rules to automatically transform video content into time-coded, actionable metadata and assets, providing precise control over downstream media workflows.
Synchronized offers a modular set of AI-powered services that clients activate according to their needs, including Smart-Ad Breaks, Smart-Thumbnails, Smart-Binge, Smart-Segmentation, and Smart-Composition—all designed to automate manual tasks while preserving editorial quality.
By automating media preparation at scale, Synchronized helps media organizations reduce operational costs, accelerate time-to-market, maintain consistent viewing quality, and unlock new monetization opportunities across an increasing number of distribution channels.
Recognized as an AI Product Leader by the industry, Synchronized is an AWS AI/Machine Learning Competency partner, an AWS Media Intelligence Global Solution launch partner, and a partner of Ortana.
Synchronized is the winner of Broadcast Tech Awards – Best AI Innovation (Workflow) 2024 and the IABM BaM Awards® 2021 for its Smart-Ad Breaks service.
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