Maddy Keynote: A.I. a real game changer for the media industry?
From fighting fake news to monetizing old video content or globalizing audiences, artificial intelligence could completely transform the way medias operate and generate money. It was the subject of a conversation during the Maddy Keynote 2021.
Whether playing the game of go, driving cars, or learning to speak, artificial intelligence is now ubiquitous and benefits a wide range of industries. Like many others, the media sector has already been radically changed by the rise of the Internet and new technologies. Therefore, it makes all the more sense to think about what lies ahead, and there is no doubt that artificial intelligence will play an important role.
Three industry professionals gathered at the Maddy Keynote 2021 to discuss this topic. Guillaume Doret, CEO of Synchronized, Arnaud Mopin, Director of Innovation of TF1 and Jean-Philippe Poirault, Director of the Telecom, Media & Technologies market at Atos.
About Synchronized
Synchronized is the AI-powered In-Video Intelligence platform for broadcasters, OTT providers, and video content owners.
Our platform's AI engine understands video content and uses easy-to-use editorial rules to enrich it with metadata that is transformed into time-coded objects and assets, providing perfect control over the output.
This enables our clients to automate their workflows at scale while delivering rich and personalized end-user experiences and unlocking new monetization opportunities across digital platforms, maximizing the value of their video content in a digital world. With Synchronized, clients can reduce operational costs while maintaining scalability, enhance the user experience, and drive revenue growth.
Synchronized is one of the ten first companies worldwide to be awarded by Amazon Web Services AWS AI/Machine Learning Competency and to be selected as AWS Media Intelligence Global Solution launch partner. Synchronized is also Media Partner of Atos, Whip Media, Media Melon & Terravolt.
Synchronized is the winner of IABM BaM Awards® 2021 in the category Manage for its Smart-Ad Breaks service.
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