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Press Release

PUBLISHED Mar 19, 2021

6play choose Smart Thumbnail AI-based service to fast-track promotional content creation.

6play choose Smart Thumbnail AI-based service to fast-track promotional content creation.
Synchronized, the European-based ‘Smart Video’ technology company, announced today that their ‘Smart-Thumbnails‘ solution has been chosen by M6 Group to fast-track promotional content creation for its AVOD platform 6play.

Smart-Thumbnails is one of the services of Synchronized’s Smart Video Platform – an AI/machine-learning turnkey solution for media content intelligence.

Video-on-demand services need still images called ‘thumbnails’ for on-platform promotion of their programming and content. The selection of these images is as critical as product images on e-commerce sites and great care is taken to selecting the ideal picture from thousands of others.
It must be representative of the content and context of the video and ensure continuity of the aesthetic of the editorial line and the overall image of the platform.

Due to the ever-increasing size of the 6play catalog, manual delivery of this editorial task is no longer scalable.

Synchronized’s Smart-Thumbnails service fully automates the process of image selection, editing, and publishing thumbnail images via metadata enrichment whilst also allowing editorial teams complete and precise control over the editorial rules governing the aesthetic of the content and OTT platform. The service delivers significant gains in productivity, saving our clients time and money whilst improving the final quality of image selection.

Guillaume Doret CEO of Synchronized said:

“With Synchronized Smart-Thumbnails, TV broadcasters, IPTV and OTT Services now can save hundreds of hours of manual labor every month with significant gains in quality. This is a game changer.”

About Synchronized

Synchronized is the AI-powered In-Video Intelligence platform for broadcasters, OTT providers, and video content owners.

Our platform's AI engine understands video content and uses easy-to-use editorial rules to enrich it with metadata that is transformed into time-coded objects and assets, providing perfect control over the output.

This enables our clients to automate their workflows at scale while delivering rich and personalized end-user experiences and unlocking new monetization opportunities across digital platforms, maximizing the value of their video content in a digital world. With Synchronized, clients can reduce operational costs while maintaining scalability, enhance the user experience, and drive revenue growth.

Synchronized is one of the ten first companies worldwide to be awarded by Amazon Web Services AWS AI/Machine Learning Competency and to be selected as AWS Media Intelligence Global Solution launch partner. Synchronized is also Media Partner of Atos, Whip Media, Media Melon & Terravolt.

Synchronized is the winner of IABM BaM Awards® 2021 in the category Manage for its Smart-Ad Breaks service.

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